Average5Overview01 Pre02 During03 PostCalendarTrackerPending
Content plan & calendar · v2 · 8 Nov 2026 · Internal + client
عالم افتراضي

Content
Plan & Calendar.

Everything we make for the series, in the order it happens: Pre (the three AI teasers — done and published), During (what we shoot, post and seed while the series is in production — this is where we are now) and Post (on air, episode by episode, up to the final reveal). Every pillar carries its idea, its references, its status and what's still missing.

S ProductionsYango Play
Campaign ideaReal or fake? The cast lives the characters online before anyone knows it's a series. One page. One crew member who was never there.
PlatformsInstagram · Facebook · TikTok
Where we areShoot started Wed 4 Nov. Pre-launch world building in progress. Launch window to confirm with Yango.
SourcesCampaign Board (pre-launch deck) · content plan v1 (map) · content calendar folder · cast sheet
01 · PHASE

Preقبل التصوير

Three fully-AI teasers that opened the world and planted the question. Published on the official pages.

Done · published 02 · PHASE

Duringالتصوير + ما قبل الإطلاق

Two layers at once: the staged pre-launch world (cast in character, the page, the AI crew member) and the launch assets we shoot on set (teasers, posters, BTS, PR).

Now · 4 → ~28 Nov 03 · PHASE

Postالعرض → الكشف

Episode-by-episode content on Yango Play: BTS, interviews, snippets, memes — then the AI character reveal after the finale.

Planned · from premiere
4NOVShoot started Live
2–8NOVActors start posting in character · AI first photo on set
9–15NOVTeaser posters · faces hidden
16–22NOVMain posters · faces shown
23–29NOVTeaser videos · Promo 1
30NOV / 1 DECPremiere TBC (v1 plan: 3 Dec)
Done published Live happening now Locked idea / script approved internally Draft first version exists Planned defined, not started Pending empty folder = no idea / material yet TBC needs a decision or date AI made with AI

Cast & charactersWho plays who · tiers from the plan · social handles from the cast sheet

Main characters carry the pre-launch accounts. Supporting and special appearances get a teaser and a poster. Jaida and Dalia are not in the pre-launch accounts — teaser and poster only.

01

Preقبل التصوير — خلص واتنشر

Done Before shooting · Published on the official pages
The goal of Pre was to open the world before a single frame was shot: no cast, no set, no spoilers. Three fully-AI teasers built the look (screen glow, scanlines, phone black), the tone (observant, unsettling, native to the feed — never an ad) and a bank of stills we keep reusing in posters and stories. They also gave us the first audience theories in the comments. «مش كل اللي بتشوفه حقيقي»
The 3 AI teasersWhat came out of it
02

Duringالتصوير + بناء العالم قبل الإطلاق

Now Shoot: Wed 4 Nov → ~28 Nov · Pre-launch posting: 2 Nov → premiere
Two things happen at the same time, on purpose. On set we produce the launch assets: one teaser per character + the group teaser, teaser and main posters, BTS capture, the AI crew member's appearances. Online the cast already lives the characters from their own accounts, the page builds its history, and partner pages start seeding — nothing is announced until the posters. The audience should keep asking: is this BTS or a scene? «ده BTS بجد ولا مشهد من المسلسل؟»
Teaser reelsPostersGroup posterActors' storiesThe AIPRThe page & the worldCampaign board
03

Postفترة العرض → الكشف

Planned From the premiere · episode by episode · ends with the reveal
Once the series is on Yango Play we follow the episodes week by week and never get ahead of what aired: BTS from the shoot bank, cast interviews, cleared snippets, memes in the feed's own language, polls and theories. The character accounts stop at episode 1 — only the AI character keeps posting. After the finale we show what was real: the AI reveal, the page explained, the real BTS. «شفته. صدّقته. بس هو حصل فعلاً؟»
BTSEpisode snippetsInterviewsMemes & reactiveAI final revealWeekly rhythm

CalendarPre-launch week by week · dates from the Campaign Board · exact day per asset added in the tracker

Rule from the board: spread posters across each week, never four at once. Teaser posters first (faces hidden), then main posters (faces shown), then the teaser videos as Promo 1.

WeekOfficial pageCast accounts · in characterThe AI · MazenPartners · PROn set · production
W12 – 8 NovLive Nothing official. Page identity + first posts being prepared.
  • Actors start posting in character — one video a week per main character + stories.
  • Hassan casual selfie «إيه يا جماعة أخباركم؟» · too close, wrong angle.
  • Mourad advice on making money online.
  • Siga real skate challenges · Hamada behind his camera.
  • Donia messy bun, GRWM · Youssef rooftop sunset · Lubna outfit check.
  • First photo on set. Profile live: 4–5 old-looking photos, ~100K bought followers, 1,000+ real following.
  • Handle + account owner TBC
 Brief to partner pages. Partners to confirm via Yango.
  • Shoot day 1 — Wed 4 Nov. BTS crew: handycam VHS look + stills.
  • Cast day-to-day phone videos: Average5 shoots 4–5 at once; cast posts on schedule.
  • BTS photo batch 01.
W29 – 15 NovPlanned
  • Teaser posters — faces hidden or blurred. Spread across the week, never four at once.
  • Page launch (agency positioning) if the v1 "page" layer is confirmed — see Pending.
  • Hassan his son tells him to raise the phone.
  • Mourad "becoming a star maker".
  • Siga flips · building a following.
  • Sara + Hamada café video (the AI films it) · Ramy appears in Hassan's video with Mr Nagy.
  • Films the Ramy & Mr Nagy video for Hassan's account.
  • Tags the cast; they repost.
  • "Spotted filming" format — set leak, real + staged in one carousel.
  • Poster portraits · cast interviews banked («ليه أخدت الدور؟»).
  • BTS batch 02 · contact sheets (one frame glitched — his).
W316 – 22 NovPlanned
  • Main posters — faces shown. Blue in most posters, one way or another.
  • Hassan historical facts · cooking with the phone propped up.
  • Mourad introduces his agency, StarLab.
  • Siga connected to Mourad's challenge chain.
  • Every character says their «عالم افتراضي» line once, naturally.
  • At the edge of every on-set still, slightly out of focus. Never the subject.
  • Editorial carousel on the theme (Cairo Scene style) · fictional framing agreed.
  • Marketing day for the character teasers — real shoot, never in the cast's break. Date TBC
  • Group teaser on the full-cast day.
W423 – 29 NovPlanned
  • Teaser videos · Promo 1 — one character a day, group teaser last.
  • Group poster · key visual (needs final logo).
  • Closers: two videos per character. Hassan's "leak": something innocent, like him making a TikTok.
  • Mourad connecting Siga and the others through challenges.
  • Cast repost their own teaser + poster.
  • In the group material like any cast member — no hint he's AI.
  • Announcement wave: cast reveal, group key art, group teaser · event / red-carpet interview format.
  • Shoot wraps ~27–28 Nov. Last BTS batch.
  • Two interview days (cast, director, crew) — banked for Post.
→30 Nov / 1 DecTBC
  • Premiere. Trailer (S Productions, date TBC) · countdown · premiere-night content.
  • Character accounts stop at episode 1.
  • The only account that continues — as "special guest".
  • Launch coverage + cast interviews.
  • Premiere coverage (closed event? what can be shot — TBC).

Two calendars exist in the material: the Campaign Board (posters 9–22 Nov, teaser videos 23–29 Nov, premiere 30 Nov / 1 Dec) and the v1 content plan (posters ~28 Nov, page reveal ~1 Dec, premiere 3 Dec). This document follows the board. Locking the premiere date with Yango resolves both.

TrackerEvery piece of content in one list · filter by phase or status · print it as the weekly sheet

IDs are stable: use them in WhatsApp groups, the shoot schedule and the approval sheet. Columns match the master tracker: phase · account · character · idea · format · status · window.

IDItemPhase · pillarAccount / ownerFormatWindowRefsStatus

PendingEmpty folders, open decisions and dates — what we need to close the plan

An empty folder in the content calendar means: no idea or material yet, but it must be in the plan. Everything below is listed in the tracker as Pending or TBC.

Empty folders · no material yet

  1. Teaser reel · DaliaNo script on the board, folder empty. Proposed idea + 3 AI moodboard frames added in this document — needs approval, then a moodboard like the others.
    Pending
  2. Actors' personal account stories · 9 charactersOnly Hassan, Mourad and Siga have story references. Youssef, Donia, Sara, Hamada, Ramy have a one-line arc but no references; Lubna, Mr Nagy, Jaida, Dalia have nothing.
    Pending
  3. AI character · final revealFolder empty. Reveal beat written (selfie with the cast → «وأنا كمان» → how he was made) + 2 AI frames added. Needs the breakdown video plan.
    Pending

From the board · to confirm

  1. Siga teaser — idea 1 or idea 2The Snap («كات») or The Live («عشانكم»). Pick one or shoot both.
    TBC
  2. Posters not discussed yetLobna (to confirm), Hamada, Nagy. Drafts exist for Lobna and Nagy — direction needs a decision.
    TBC
  3. Marketing day for the character teasersReal shoot, never in the cast's break. Must land before 23 Nov for Promo 1.
    TBC
  4. Exact day per poster, teaser and storyWindows are set; days to be added to the tracker once the premiere is fixed.
    TBC

Decisions from Yango Play / S Productions

  1. Premiere date and episode cadence30 Nov / 1 Dec (board) or 3 Dec (v1)? One episode every Thursday or more per week? This sets the whole on-air plan.
    TBC
  2. Twist map across the 15 episodesSo fake leaks and the Fathy AI video land before the related episode, never after.
    Pending
  3. Official trailerWho makes it, what's in it, when it drops.
    TBC
  4. The AI character (Mazen)Character sheet approval · buying followers · account owner · handle.
    Pending
  5. Cast posting in character from their own accountsConfirm in contracts + Fathy's explicit consent for the AI likeness video with a planned correction.
    Pending
  6. Partner pagesWhich publishers Yango can open for us (Cairo Scene, Scoop Empire, Identity, SceneNow, El Fasla proposed).
    Pending
  7. The page layer (v1)Agency page launching 9 Nov and revealed as the official page, the 4 influencers and the challenge chain are in the v1 plan but not on the board. Confirm in or out.
    TBC
  8. Final logo & title treatmentKey visual and main posters wait on the files from S Productions.
    Pending
  9. Premiere eventClosed event in a hotel? What can be shot and published?
    TBC
  10. ApprovalsOne contact person, agreed response time per phase, one campaign owner who can stop any content.
    Pending
S PRODUCTIONSName · Signature · Date
YANGO PLAYName · Signature · Date
AVERAGE5Name · Signature · Date
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